East Buy's stock price surged 5.38% during intraday trading on Monday, driven by a combination of robust operational performance and strategic corporate developments.

The company's private-label product sales demonstrated exceptional momentum, with cumulative orders in its Douyin store reaching 1.152 million units during a recent week, averaging approximately 192,000 orders per day. This performance represents counter-seasonal growth during a traditionally weaker period, significantly boosting investor confidence.

Further supporting the positive sentiment, management has confirmed plans to secure core anchor Dong Yuhui through an equity participation model rather than a traditional commission structure, aligning long-term interests. Additionally, the recent launch of a new low-GI grain dim sum series expands the company's proprietary health food portfolio, contributing to the optimistic market outlook.