Global New Material establishes Indian branch to enhance regional footprint and secure mica sourcing

Bulletin Express
Jun 16

Global New Material International Holdings Limited announced that its Malaysian subsidiary, Surface Solutions Sdn. Bhd., formally registered a branch office in India on 1 June 2026. The new entity, operating under the brand “SUSONITY,” is positioned as the Group’s principal operational base in the country and is headquartered at K. Raheja Platinum, Andheri (E), Mumbai, with a secondary office on Park Street, Kolkata.

The branch is designed to strengthen the Group’s Asia-Pacific expansion, aligning with accelerating production growth by global coating and cosmetics companies in India. Its multidisciplinary team—covering business development, supply chain, procurement, quality and regulatory affairs—has an average of ten years of industry experience in the local market and will serve automotive, industrial and cosmetics customers directly.

Eastern India hosts the world’s largest natural mica reserves, a critical raw material for the Group’s coatings, industrial and cosmetics applications. The new branch will oversee procurement and quality control of mica, ensuring compliance with Global New Material’s social, environmental and product standards. Subsidiaries such as Susonity Commercial GmbH are members of the Responsible Mica Initiative, reinforcing responsible sourcing commitments.

Beyond raw-material oversight, the Indian branch will support the Group’s global organization in regulatory and trade compliance, IT quality systems and overall supply-chain coordination, further consolidating Global New Material’s competitive positioning in key growth markets.

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