Guizhou Province's Department of Commerce has officially announced the launch of the 2026 "Venture into Guizhou · Empowering Farmers through Commerce" public welfare campaign, designed to align with the national digital commerce strategy aimed at revitalizing rural areas. The initiative will culminate in the 2026 National Agricultural Products Trade Conference (Southern Region), scheduled to take place from September 17 to 20 at the Guiyang International Conference and Exhibition Center. The comprehensive announcement outlines the campaign's timeline, participation criteria, and benefits for digital influencers.

Campaign Overview and Timeline

The month-long campaign will run from August 20 to September 20, 2026, and is spearheaded by the Guizhou Provincial Department of Commerce. Key partners include Guizhou E-commerce Vocational and Technical College and the Guizhou E-commerce Industry Development Association, with additional support from the Guizhou E-commerce Industry-Education Integration Community and the Guizhou Short-Video Live-Streaming E-commerce Industry Association. The initiative will mobilize online influencers to visit major agricultural production areas and premium food enterprises across the province, creating short-form videos to generate early buzz and elevate the profile of Guizhou's specialty products. During the trade conference, these influencers will be stationed at dedicated booths to conduct live-streaming sessions and multimedia product promotions, aiming to expand online sales channels for exhibitors and strengthen the brand influence of high-quality goods from the southern region.

Who Can Participate and Requirements

The campaign welcomes public-spirited influencers dedicated to agricultural charity work. Applicants must demonstrate a genuine passion for rural-themed content creation and maintain a meaningful following on major platforms such as Douyin, Kuaishou, Taobao Live, and WeChat Video Channels. Ideal candidates include bloggers and short-video creators specializing in agricultural life, rural storytelling, traditional crafts, folk music, and similar genres. All participants must have a clean legal record and no negative social impact, and must be willing to contribute their time and creative skills to promotional activities without compensation.

Benefits and Support for Participants

Selected participants will enjoy a range of benefits designed to recognize their contributions and enhance their reach. One hundred influencers will be chosen to receive the honorary certificate of "Public Welfare Agricultural Influencer" for the 2026 National Agricultural Products Trade Conference. Around fifty top influencers will be granted booth spaces in dedicated exhibition zones, complete with waived booth and construction fees, as well as preferential access to event-specific traffic resources. The organizing committee will provide a diverse product portfolio featuring premium Guizhou agricultural goods, including beef, tea, chili peppers, traditional Chinese medicine ingredients, edible fungi, prickly pears, oil-tea camellia, bamboo, sour soup, fruits, vegetables, aquatic products, and baijiu.

Additional Perks and Exposure Opportunities

Outstanding content created during the campaign will be showcased across official conference channels and major provincial and national media outlets. Participants will also benefit from exclusive networking opportunities, connecting with high-quality supply chain enterprises, MCN agencies, and industry associations for deeper collaboration. This strategic engagement is designed to foster long-term partnerships that extend beyond the immediate campaign period.

How to Apply

Interested influencers must submit their applications by August 22, 2026. Required materials include a personal profile with contact details, platform account information, follower count, and areas of expertise; three to five examples of previous outstanding work; and any relevant experience in public welfare or agricultural support initiatives. Applications should be sent via email to 1423262239@qq.com. For inquiries, applicants may contact Teacher Qi at 18685445887 or Teacher Mao at 18286192080. The organizing committee will review all submissions and notify successful candidates via phone or SMS.

Important Notes and Commitments

This is a purely charitable initiative, and no fees will be charged to participating influencers. All participants must adhere to event guidelines and follow the unified arrangements of the organizing committee to ensure the smooth execution of all public welfare tasks. The committee retains the right to use any content created during the campaign for non-commercial, public-interest dissemination through official channels. The final interpretation of all rules and regulations resides with the Guizhou Provincial Department of Commerce.

All passionate digital creators are warmly invited to join this meaningful initiative, using their lenses to capture the natural beauty of Guizhou and their influence to spread the taste of premium local products, collectively contributing to the vital mission of connecting agricultural output with market demand.