Bilibili-W's stock price soared 5.01% during intraday trading, reflecting strong investor confidence in the company's growth trajectory.

The surge comes as analysts highlight Bilibili's position as the core platform for young creators producing self-made variety shows, with the blogger variety show category underscoring the platform's content ecosystem vitality and user stickiness advantage. Additionally, data revealed during Bilibili's anniversary celebration showed UP host per-capita income grew 24% year-over-year, while the tipping business surged 71% YoY with over 10.63 million paying users, reinforcing fundamental confidence in the company's monetization capabilities.

Meanwhile, Bilibili's ongoing $300 million share repurchase program continues to provide support for the stock price. The company had repurchased approximately 4.8 million shares at a total cost of about $100.1 million over the first half of the year, with Morgan Stanley previously stating it believes the stock price will rise in absolute terms within 30 days and estimating an 80%-plus probability of a positive reaction to the buyback plan.