Under a new industry landscape characterized by continuously rising new energy vehicle penetration rates, accelerated consumption upgrades, and intensified global competition, the 38th China International Automotive Service, Supplies & Equipment Exhibition and China International New Energy Vehicle Technology, Parts & Service Exhibition (CIAACE, hereinafter referred to as the Yacen Beijing Show) will be held from March 13th to 16th at the Beijing Capital International Convention Center (Shunyi New China International Exhibition Center, Phase II). Anchored in industry trends and closely aligned with evolving demands, the exhibition will concentrate on five core sectors: new energy, modification consumption, global expansion, new quality productive forces, and business matchmaking.
As the only national-level exhibition in the automotive aftermarket certified by the International Association of the Exhibition Industry (UFI) and a key event supported by the Ministry of Commerce, this year's Yacen Beijing Show boasts an exhibition scale exceeding 200,000 square meters. It will gather over 6,900 global brands and display more than 89,000 cutting-edge exhibits. Positioned as the industry's premier opening event of the year, the exhibition aims to inject strong momentum into the high-quality development of China's automotive aftermarket through the guiding value of its authoritative platform and its comprehensive empowerment capabilities.
Targeting a trillion-yuan market, the show is dedicated to building a leading ecosystem for the new energy aftermarket. The explosive growth of the new energy vehicle industry has created a massive, essential demand in the aftermarket. By the end of 2025, the number of new energy vehicles in use in China is projected to reach 43.97 million, with a penetration rate rising to 47.9%, making professional and standardized after-sales service a core issue for industry development. The Yacen Beijing Show is strategically positioned in the new energy sector, focusing on creating a new service ecosystem for the new energy vehicle aftermarket that comprehensively covers the entire chain from supply chain and end-user repairs to technical training. Concurrent events will include the New Energy Vehicle Supply Chain Conference, the Vehicle Repair Ecosystem Conference, and the Diagnostic Technician Competition, alongside practical sessions on battery, motor, and electronic control safety and open classes on inspection and maintenance. Leading supply chain companies such as Desay SV and Kostal, along with front-runners in AI and robotics, will be present. Top new energy vehicle repair institutions from 12 provinces will also showcase their capabilities. Through technological integration, resource coordination, and standard setting, the Yacen Beijing Show will help enterprises overcome challenges in the new energy transition, assist in upgrading end-service capabilities towards specialization and scale, and support the industry in seizing development opportunities within this trillion-yuan sector.
The show aims to stimulate new consumption trends and establish a benchmark for standardization in the vehicle modification industry. The formalization of vehicle modification policies in 2025 is ushering in a new era of "mass consumption" for the modification industry. Aligning with policy directions and market trends, the Yacen Beijing Show features specialized zones for modifications, "itasha" (anime-themed cars), and off-roading, integrating policy discussions, technical exchanges, business matchmaking, and cultural displays. Classic car models and trendy modification works will be exhibited side-by-side. The event will also host a series of activities, including the Modification Industry Conference, innovation forums, award competitions, and off-road performance events. Covering the entire modification industry chain from light new energy vehicle modifications and trendy automotive aesthetics to off-road upgrades, the exhibition will collaborate with leading organizations for investment promotion and skill competitions, facilitating the industry's shift from a niche trend to a mainstream consumption activity. Leveraging its platform strength, the show seeks to standardize industry development, activate new drivers of personalized consumption, and provide a high-quality stage for modification companies to display their brands, expand channels, and promote culture.
Connecting global resources, the exhibition builds a comprehensive bridge for enterprises seeking international expansion. Globalization has become a vital development direction for Chinese automotive aftermarket companies. Utilizing its strengths as an international platform and collaborating with over 20 foreign embassies and trade organizations in China, the Yacen Beijing Show will host events such as the China-US Automotive Industry Exchange Meeting and the Slovakia Investment and Trade Promotion Conference, offering policy interpretation and resource connection support for companies exploring markets in the EU and the Americas. A dedicated cross-border e-commerce forum will feature guests from major platforms like Amazon and eBay, sharing practical experience on TikTok operations, independent website setup, and digital marketing. The New Energy Supply Chain Conference and Global Expansion Forum during the show will focus on global strategy, ecosystem reshaping, and development pathways, providing forward-looking guidance for Chinese aftermarket companies going global. From market access and platform empowerment to strategic advice, the Yacen Beijing Show constructs a full-chain service system for international expansion, helping Chinese aftermarket enterprises open international channels, promote high-quality products and services worldwide, and enhance the global competitiveness of China's automotive aftermarket industry.
Focusing on new quality productive forces, the event aims to strengthen the dual engines of technology and talent. New quality productive forces and a highly skilled workforce are core drivers for the sustainable development of the automotive aftermarket. The Yacen Beijing Show deeply integrates technological innovation with practical skills, creating a benchmark platform for industry empowerment. On the technological front, the exhibition will host seminars on AI-driven automotive innovation, forums on AI-enabled smart manufacturing, and conferences on smart cockpit ecosystem innovation. These events will bring together mainstream automakers such as BYD, Great Wall, FAW, Volkswagen, Geely, Nio, and Tesla, alongside technology firms like Volcano Engine and Facewall AI, to discuss cutting-edge applications including large language models, smart manufacturing, visual quality inspection, and predictive maintenance. A globally debuted, digitally intelligent, flexible paint repair super production line will also be showcased, illustrating new prospects for industrial intelligent upgrading. In talent development, national-level competitions like the 8th China Automotive Diagnostic Technician Competition and the 10th National Automotive Service Skills Competition will be held concurrently, setting skill benchmarks for the industry and creating career advancement channels for frontline technicians. By combining skill contests, professional training, and experience exchange, the event strengthens the industry's talent pool. Through technological leadership and talent empowerment, the Yacen Beijing Show injects core momentum into enterprise development, promoting the transformation of the automotive aftermarket towards greater intelligence, specialization, and high-end development.
Precise business matchmaking is designed to activate new growth momentum for the industry. As the first major business and trade platform of the year for the automotive aftermarket, the Yacen Beijing Show focuses on core enterprise needs, featuring high-frequency, efficient activities such as brand closed-door meetings, investment promotion launches, and targeted procurement matchmaking sessions. Strategic meetings, including the SONAX National Distributor Conference and the Yunliang Dealer Conference, will foster industry consensus. Cutting-edge products like new releases from Jiabei and the Honghu Smart Dimming Sunroof will be launched collectively. Key Account procurement matchmaking sessions will facilitate precise connections between supply and demand. Furthermore, the exhibition creates a professional environment for "one-stop" product selection, annual planning, and efficient cooperation. It serves as a core venue for brands to attract investors, expand their customer base, and gauge market trends, as well as the preferred platform for purchasers to complete their sourcing and plan for the future. By efficiently linking upstream and downstream players in the industrial chain, reducing cooperation costs, and improving connection efficiency, the Yacen Beijing Show has become the center for annual commercial decision-making and trend forecasting in the industry, continuously fueling high-quality industrial growth.