On July 10, Netflix fell 3.46% in regular trading, trading at $72.81/share with turnover of $717 million. The stock broke below the $100 level earlier in the session, extending its recent downward trajectory.

The decline was primarily triggered by former President Trump stating that Warner Bros' proposed $72 billion sale to Netflix \"could be a problem,\" raising regulatory uncertainty around the transformative acquisition. Meanwhile, Moody's confirmed that Netflix's credit rating remains on downgrade watch following the Warner Bros Discovery deal announcement, adding further pressure.

Simultaneously, reports emerged that Netflix is exploring live television channels and bundling rival streaming services to address declining subscriber engagement. Nielsen data showed Netflix's TV viewing share fell to 7.8% in April, the lowest since May of the prior year. The company is also eyeing 2030 and 2034 FIFA World Cup U.S. broadcasting rights worth up to $2 billion. Multiple analysts have recently cut price targets, with Citi lowering to $100, Goldman Sachs to $110, and Bernstein to $100, though consensus maintains an overweight rating. Netflix reports earnings on July 16.

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