During the interim results conference call, POP MART's Chief Operating Officer, Si De, revealed that the theme park has exceeded expectations since the debut of its new zones, with visitor traffic climbing more than 100% sequentially. Notably, over 25% of this traffic stems from nighttime attractions, highlighting the success of extending operational hours to capture evening demand.

Looking ahead, the company plans to further enhance existing areas, with a comprehensive renovation of the Pop Street section slated to begin next year. Additionally, the park's Phase 2 project has entered the conceptual design stage, with intentions to incorporate a broader range of intellectual property (IP) offerings.

According to reports, the enclosed section of the park will reopen in 2026, featuring four entirely new zones centered on the popular THE MONSTERS and DIMOO IPs. This expansion will introduce six large-scale amusement rides for the first time, complemented by carnival games, live performances, dining, and retail options to elevate the park's playability and narrative depth.

Since June 18, the park has extended its operating hours and launched the "Starlight Adventure" summer nighttime exclusive event, extending the allure of its IPs from day into the late hours and sparking a fresh wave of consumer engagement.

Based on POP MART's 2026 interim report, the company generated revenue of RMB 17.17 billion during the period, marking a 23.8% year-on-year increase. Six major IPs each surpassed RMB 1 billion in revenue, while 11 IPs exceeded RMB 100 million. The "Star People" line saw remarkable growth of over 580%, and the global registered membership base surpassed 100 million users.