Movement Alert|Booking Holdings Rises 3.05% in Regular Trading, OpenTable and Square Expand Restaurant Technology Partnership

Market Focus
Aug 18

On August 18, Booking Holdings rose 3.05% in regular trading, trading at $211.0/share, with turnover of $220 million. The stock reversed earlier session losses as a new partnership announcement lifted sentiment.

On the news front, Block's Square unit announced an expanded partnership with Booking Holdings' OpenTable division to integrate restaurant reservation, guest, and transaction data into a unified view. The integration will combine OpenTable's reservation history, dining preferences, and guest information with Square's transaction and operational data, enabling restaurants to link reservations to spending, repeat visits, and customer profiles to support loyalty, marketing, and guest engagement. Future enhancements will focus on onboarding, reservation workflows, and integration of loyalty and payment experiences.

Additionally, Booking Holdings' recently reported Q2 results remain supportive, with adjusted EPS of $2.54 beating estimates and revenue of $7.35 billion rising 8% year-over-year. Multiple investment banks have raised price targets, with JPMorgan at $248, UBS at $266, and HSBC maintaining $301.

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