Reports circulating online claiming that Louis Vuitton Malletier (LV) suffered a defeat in its lawsuit against China's National Intellectual Property Administration have been officially denied. On August 21, a representative from the Beijing Intellectual Property Court confirmed to reporters that these rumors are inaccurate, as the trademark administrative dispute remains under review with no first-instance verdict issued yet.

Earlier, social media posts alleged that on August 20, the Beijing Intellectual Property Court had rejected all of LV's claims in the first-instance ruling, sparking widespread discussion. However, a court staff member clarified: "This information is not true, and no first-instance judgment has been made in this case."

Court records show that on July 16, the Beijing Intellectual Property Court held a public hearing for this trademark administrative dispute. The plaintiff is Louis Vuitton Malletier, the parent company of the LV brand, while the defendant is China's National Intellectual Property Administration. A clothing business operator from Shantou, Guangdong Province, named Huang Minyao, is listed as the third party in the case. No ruling was delivered during the hearing.

This case is an administrative lawsuit rather than a civil infringement dispute initiated by LV against a merchant. According to publicly available information, after Huang Minyao filed for trademark registration, LV submitted an opposition or invalidation request to the National Intellectual Property Administration. The administration issued a ruling that did not support LV's position, prompting LV to challenge the administrative decision by filing a lawsuit with the Beijing Intellectual Property Court.

Notably, a separate legal battle between LV and the tea brand Moli Naicha (Jasmine Milk Tea) has drawn public attention to the protection of traditional cultural patterns. According to reports, the Suzhou Intermediate People's Court previously delivered a first-instance judgment in the LV v. Moli Naicha trademark infringement case, determining that Shenzhen Moli Naicha Catering Management Co., Ltd. had infringed upon LV's exclusive rights to seven registered trademarks featuring four-leaf floral graphic designs. The court ordered the two defendants to cease the infringing activities. The main company behind Moli Naicha was instructed to pay LV 10 million yuan in economic damages and 300,000 yuan in reasonable legal expenses, totaling 10.3 million yuan, within 10 days of the judgment taking effect. The involved store was held jointly liable for 100,000 yuan of the compensation. Additionally, Moli Naicha was required to publish statements on its official website, Weibo account, WeChat public account, mini-program, Xiaohongshu, and Douyin homepage to eliminate the negative impact of the infringement. The case acceptance fee of 293,800 yuan and preservation fee of 5,000 yuan were also borne by the Moli Naicha side.