A high-speed train themed "Gansu's Sincere Nature, Authentic Local Flavors" departed from Lanzhou West Station on its maiden journey to Beijing West Station. This new mobile advertising platform marks a significant expansion of the "Gansu Flavors" brand's promotional network, leveraging the traffic advantages of high-speed rail to launch a province-wide campaign for premium agricultural products.

The old saying goes, "Good wine needs no bush," but in reality, even the finest farm goods struggle to generate economic benefits if they remain hidden in remote mountains. The G1406 high-speed train, themed "Gansu's Sincere Nature, Authentic Local Flavors," sounded its horn and set off, carrying 55 premium brands, including Lanzhou lily and Dingxi wide noodles, on a fast track to Beijing. This speeding train not only demonstrates transportation speed but also sets the pace for Gansu's agricultural products to break out and deeply cultivate the national market.

By leveraging the high-speed rail's passenger flow, the "Gansu Flavors" brand is gaining visibility. The train serves as a "golden advertising space" in motion, boasting high exposure and significant traffic. The G1406 train creates an immersive promotional environment through body decals, custom pillowcases, table stickers, and more than six daily broadcast announcements. Covering over 500 passengers per trip, it is expected to reach over 1.2 million people annually. This high-frequency, broad-coverage exposure allows agricultural products once hidden in the remote northwest to "meet face-to-face" with consumers nationwide during their journeys. Borrowing a boat to sail the sea, borrowing a ladder to climb higher—this is a smart strategy for agricultural brands to break through.

Deepening the brand matrix strengthens the foundation of "Gansu Flavors." A brand's longevity ultimately depends on the quality of its products. In recent years, Gansu has leveraged its cold and arid agricultural resources to build a three-tier brand system integrating "provincial public brands, city and county public brands, and enterprise brands." To date, the total number of "Gansu Flavors" enterprise trademarks has reached 900, with processed goods companies accounting for nearly 70%, and the product structure is continuously extending to midstream and downstream. In 2025, sales of "Gansu Flavors" agricultural products reached 41.2 billion yuan, with a year-on-year increase of 24.3% in the first half of 2026. Behind these impressive figures lies robust support from standardized production, digital traceability, and other strong measures. With quality assured, the "Gansu Flavors" brand has a stronger foundation to expand outward.

Extending the industrial chain makes the benefits of "Gansu Flavors" tangible for the people. The ultimate measure of a brand's success is whether it fills the pockets of ordinary people. Gansu employs interest-linking mechanisms like "company + cooperative + farmer" and pursues contract farming and guaranteed purchasing to integrate farmers deeply into the value chain. In 2025 alone, the "Million Workers Consume Gansu Flavors" initiative directly increased incomes for 23,000 farming households. Now, the high-speed train further opens a "fast lane" for connecting production and sales, converting brand awareness into market share. From the fields to the dining table, "Gansu Flavors" is becoming a powerful engine for increasing farmers' incomes and driving rural revitalization.

From the northwest hinterland to the Beijing-Tianjin-Hebei region, and with future plans to expand into the Yangtze River Delta and the Greater Bay Area, the footprint of "Gansu Flavors" is continuously growing. This mobile promotional train carries the vision and original intention of Gansu's modern agricultural transformation and high-quality development. Rooted in quality, empowered by traffic, and deepening the industrial chain, more and more authentic "Gansu Flavors" will ride the fast train of the times, accelerate their journey, spread their fragrance to millions of homes, and continuously release the powerful momentum of rural revitalization.