On October 8, Alibaba's Fliggy released its performance report for the 2026 Mid-Autumn Festival and National Day holiday: hotel fulfilled room nights exceeded historical records for four consecutive days, average daily fulfilled room nights during the holiday grew nearly 70% year-on-year, and hotel room nights in over 100 cities nationwide doubled.

Alibaba (09988.HK) 88VIP emerged as the most prominent engine behind this growth. During the holiday, 88VIP users' per-capita hotel spending on Fliggy was 34% higher than the market average. Their preference for quality accommodation and strong purchasing power directly drove the increment in high-star hotels 鈥?Fliggy's overall fulfilled room nights for high-star hotels grew over 80% year-on-year.

In other words, as more and more 88VIP users choose to book hotels on Fliggy, "staying well" is transforming from a consumption upgrade trend into tangible business growth. Branded hotels also experienced a simultaneous surge in both customer base and business on Fliggy. Official flagship stores of over 70 hotel brands saw their room nights double, and more notably, the number of new members these brands acquired through Fliggy grew over 30% year-on-year. For hotel brands, Fliggy is not just a sales channel but an efficient platform for acquiring high-quality members.

While "veteran players" continued to lead, new merchants also reaped solid business returns. Hotel merchants newly onboarded to Fliggy this year saw their average daily fulfilled room nights during the Mid-Autumn Festival and National Day holiday increase by 135% compared to the peak period of the May Day holiday. From familiarizing themselves with the platform to deeply participating in peak-season operations, new merchants are finding their own growth rhythm on Fliggy.

In fact, this is not the first time Fliggy has delivered impressive results during long holidays. From last year's National Day to this year's Spring Festival, summer vacation, and now the Mid-Autumn Festival and National Day, Fliggy's hotel business has consistently maintained high-quality growth during peak travel seasons. Behind the data is the synergy continuously unleashed under Alibaba's broader consumption platform strategy since Fliggy joined Alibaba's China e-commerce business group in June last year 鈥?from traffic integration through the first-level entrance on the Taobao App to deep connectivity of membership systems, Fliggy is entering an accelerated channel of high-quality growth.