Five villages in Mazhan Town are joining forces to create better lives for their residents by integrating mountain and sea resources.

With the theme of "Blue-Green Integration, Shared Prosperity Across Mountain and Sea," Mazhan Town has linked five villages — Zhongkui, Xiakui, Wucheng, Xing'ao, and Caoyu — to form a shared prosperity consortium. By consolidating mountain and sea resources and developing diversified business formats such as agricultural planting, rural tourism, and seafood processing, the town has transformed scattered "one village, one product" initiatives into a complete development chain.

In Zhongkui Village, a restaurant called Three Meals Four Seasons displays various cultural and creative products made from four-season pomelos as well as deep-processed items like pomelo juice. The village has established a cooperative mechanism of "operating team plus cooperative plus farmers," enabling projects such as premium deep processing of four-season pomelos and boutique homestays to take root. This has driven the transition from a scattered "one village, one product" layout to a clustered "one area, one industry" development model.

Zhongkui Village has also broken down regional barriers, leveraging the core resources of the 168 Golden Coast to boost tourism and expand market channels for local premium fruits. Meanwhile, homestays and seafood industries complement the village's fruit advantages.

At Yuanqiang Fishery Service Co., Ltd., the dried shrimp workshop is operating at full capacity, with quarterly revenue and wage payouts rising year by year. Villagers are genuinely enjoying better lives. At the same time, the area leverages nearby tourism businesses such as Endless Blue Coffee, 27° Blue Homestay, and tourism offerings in Wucheng and Caoyu villages to promote local premium seafood products through tourism development.

To break down village boundaries and achieve resource complementarity, the five villages of Mazhan established a working mechanism of "task assignment with deadlines, weekly consultation." They jointly invested in establishing a strong village company, adopting an operating model of "state-owned enterprise plus town plus village collective" to integrate all resources and unify planning and operations.

The dividends of clustered development continue to be released. In 2025, the total collective economic revenue of the five villages in the area reached 3.3694 million yuan. Annual visitors exceeded 4 million for the first time. More than 320 jobs were provided, and farming households saw average monthly income increases of over 2,300 yuan per household, truly achieving resource sharing, tourist exchange, and household income growth.

Conch Bay Surfing Base

"A single village relying solely on primary industry development often faces limited market channels for agricultural products," said a responsible official from Mazhan Town. Through the clustered, linked development of five villages, on one hand, the traffic advantages of the 168 Golden Coast can be leveraged to broaden sales channels for agricultural products. On the other hand, through agriculture-tourism integration, the supply of cultural tourism products along the 168 route can be enriched, improving the overall business layout.

Countryside Route No. 7: Clustered Development Creates a New Model of Shared Prosperity in Lingxi

Lingxi Town relies on the "Countryside Route No. 7" axis to connect multiple distinctive villages including Shuangling, Yanlian, Guogang, and Daguan, creating a clustered shared prosperity model with multiple growth points and diversified business formats. This forms a development pattern of "one village, one specialty; one area, one industry," fully activating ecological, cultural, and industrial resources.

Along the route, Shuangling Village leverages its canyon and mountain forest ecological advantages to attract the MAOSHI (Mountain Wilderness Secret Realm) project, integrating boutique dining, luxury wilderness homestays, waterfall boardwalks, and natural experiences to create an immersive mountain leisure space. It has become a core check-in spot for ecological tourism in the area.

Yanlian Village, adjacent to a major transportation route, uses its location advantage to advance the construction of an agricultural product cold storage center and an area entrepreneurship center. This fills the gap in agricultural product storage and distribution in the southern Zhejiang and northern Fujian region, addresses the difficulties of preserving freshness and finding market channels for local agricultural products, and creates a regional agricultural product supply chain hub.

MAOSHI (Mountain Wilderness Secret Realm)

Guogang Natural Village, relying on over 200 years of traditional sugar-making, has created an intangible cultural heritage brown sugar workshop, building a full industry chain of "sugarcane planting — traditional processing — cultural tourism experience — online and offline sales." It is expected to increase village collective annual income by over 100,000 yuan and boost surrounding farming households' average annual income by 5,000 yuan per household.

Daguan Village empowers rural development through culture, gathering diversified businesses such as ceramic cultural creativity, ancient architecture woodcarving, and courtyard economy. It is building a rural tourism service center to create a public space integrating cultural creative production, educational exchanges, and talent cultivation. It is expected to receive 30,000 visitors annually, increase village collective income by approximately 300,000 yuan, and drive coordinated development of surrounding homestays, dining, and agricultural products.

"Three Melons and One Rice" Demonstration Industrial Park

It is reported that this year Cangnan released the "Cangnan County Rural Clustered Development Working Mechanism." Six provincial-level key village cluster areas across the county — Jinxiang Huaxing, Mazhan Zhongkui, Lingxi Shuangling, Qianku Xiangdong, Qiaodun Dengbutou, and Chixi Zhongdun — have launched a "clustered" development model. Using industry as the link, resource integration as the path, and shared prosperity as the goal, they aim to create a batch of replicable and promotable landmark achievements.

Each of the Six Areas Has Its Own Industrial Strategy

The Jinxiang Town Huaxing Area is anchored to the positioning of "Water Town Farming, Symbiosis of Grain and Eggs," integrating the two leading industries of laying hen breeding and grain and oil planting into a closed loop. The area has planned and implemented eight key projects to drive development.

Wucheng Beach

The Mazhan Town Zhongkui Area has turned a single four-season pomelo into a full industry chain and connected five major rural consumption scenarios in the area, turning check-in traffic into actual consumer spending.

The Lingxi Town Shuangling Area focuses on the "Countryside Route No. 7" IP to drive clustered development of four villages along the route.

The Qianku Town Xiangdong Area established a strong village company with six villages each contributing 1 million yuan. A single village can earn up to 180,000 yuan annually, with 30% of annual profits used to assist low-income farming households.

Qiaodun Town Dengbutou Village

The Qiaodun Town Dengbutou Area implements "four unifications and dual linkages" — unified planning, unified management, unified investment promotion, and unified branding. It issues a "cultural tourism pass," allowing visitors to tour four villages with a single ticket.

The Chixi Town Zhongdun Area, relying on a thousand-mu enclosed pond and the "Most Beautiful Sunrise" photography base, is advancing technical upgrades for the full seaweed industry chain and beach restoration projects.