According to exclusive information obtained, Pop Mart's dessert brand POP BAKERY is set to open its first directly operated store in Aranya, Qinhuangdao. Notably, this location will introduce tea beverages for the first time. In the future, Pop Mart may further expand by launching its own line of tea and coffee products.

The official customer service of Aranya, Qinhuangdao, stated, "The Pop Mart store in Aranya has been set up with construction barriers and has been undergoing continuous renovation, but no specific opening date has been announced yet."

When contacted for confirmation, Pop Mart had not responded by the time of publication.

It was discovered that Pop Mart has begun recruiting a store manager for the first POP BAKERY location on job platforms, offering a monthly salary of 10,000 to 15,000 yuan. Additionally, the company is hiring for positions such as assistant dessert store manager, dessert kitchen supervisor, and baking supervisor for the Aranya flagship store.

Of particular note is the recruitment for a senior consultant at POP BAKERY, which requires candidates to "be proficient in coffee preparation" and "follow the store's standard operating procedures to complete dessert serving, plating, and the preparation of milk tea and fruit tea, ensuring quality, presentation, and efficiency."

This clearly indicates that after entering the dessert and baking market with POP BAKERY, Pop Mart may further expand by introducing its own tea and coffee products.

In fact, since its establishment, POP BAKERY has been rapidly expanding. Starting in February, pop-up trucks were launched in Qingdao and Chengdu; in March, they entered Nanjing, Xi'an, and Shenzhen; on April 5, it was announced that they would expand to Wuxi, Wuhan, and Suzhou; and on April 10, additional pop-up locations were announced in Suzhou, Chongqing, Shenyang, Zhuhai, and Beijing.

As of May 11, POP BAKERY has established 21 themed dessert pop-up locations nationwide. It is also understood that the next step for POP BAKERY pop-up locations will be to enter Changchun, where the company has already begun recruitment efforts.